Amazon's e-commerce companies from the United States, successfully selling Kindle Fire tablet computer for the United States market. Now, they want to confront the dominance of Samsung Galaxy and Apple iPhone through new products called Fire Phone.
Fire Phone aimed at the middle to upper market segment. Currently, it is going to compete with the iPhone 5s and Android-based smart phone top class, such as Samsung Galaxy S5, Sony Xperia Z2, and HTC M8.
Fire Phone carries 4.7-inch wide screen with a resolution of 720p, processor from Qualcomm, Adreno 330 graphics processor units, and 2GB of RAM.
In terms of operating systems, Fire Phone running FireOS 3.5. Indeed, this operating system based on Android, but has been modified by Amazon that contains a number of features that do not exist on other Android phones.
The main advantages of this product lies in the camera unit and integration with applications and digital content provided by Amazon.
In a press conference in Seattle, United States, Wednesday (06/18/2014), Amazon CEO Jeff Bezos, promises that Fire Phone photo quality is better than the iPhone 5s and Galaxy S5. Fire Phone equipped with a 13 megapixel rear camera sensor with f / 2.0 lens and optical image stabilizing. Amazon provides a shutter button on the side of the phone, for easy retrieval of images.
Around the screen there are four front-facing camera unit and placed in each corner of the phone. Bezos said four cameras serves to create a dynamic perspective to track the user's head.
He shows how the four front camera works. When user open the Maps feature, and look for a restaurant, perspective digital map changes every time the phone is tilted.
Fire Phone is also designed to support the ecosystem that Amazon has built. There is Amazon Appstore, to feature content to enjoy music, video, and digital books on Amazon.
This phone can match images or content database to track Amazon product catalog. For example, if the user is photographing a book and the book is available in e-commerce site, it will offer users to buy it online.
Fire Phone goes on sale on July 25, 2014 in the United States at a price of 649 dollars without a contract, while the contract for the system rewarded for 200 dollars. Amazon has not announced the availability of this product in other countries.
If Amazon really wants to block Apple and Samsung, they have to expand the availability of these products in other countries.
Samsung is currently a leader in the smart phone industry. According to the IDC research firm, Samsung sent 85 million units of smart phones across the world or controlled 30.2 percent market share in the first quarter of 2014.
In the second position, occupied by Apple which sends 43.7 million smart phone units or controlled 15.5 percent market share in the first quarter of 2014, three to five positions occupied by Huawei, Lenovo, and LG.